by Ron Rael | Feb 23, 2016 | Blog, High Road Leadership, The Risk-Taking Leader
One key to having a great brand is consistency. Reminding consumers and customers of your uniqueness in exciting and intriguing ways increases awareness and add buzz. Then, if your brand adds value to another brand, you win the trifecta of branding. We witnessed an...
by Ron Rael | Dec 17, 2013 | High Road Accountability and Ethics, High Road Cooperation and Unity, High Road Leadership, The Risk-Taking Leader
When I talk about high road leaders, the leaders are often CEOs or other business leaders. But we must not forget world and political leaders. We must appreciate how difficult it is to take the high road when so many others, especially those in power, are against you....
by Ron Rael | Apr 12, 2013 | High Road Leadership, The Risk-Taking Leader
When I am preparing CFOs who want to move into the CEO position, one of the essential topics I educate them on is strategy – choosing the strategy, executing the strategy, and measuring the strategy. This recent NPR story about retailer J.C. Penney got me thinking...
by Ron Rael | Jul 2, 2012 | The Risk-Taking Leader
M&M candies are universally loved and enjoyed. Years ago, their catchphrase was “Melts in your mouth, not in your hands.” The protective shell insured that the inner chocolate would not soften in the warmth of your hands. Enterprise Risk Management applies a...
